In the fast-moving market, KFC Hong Kong decided it was necessary to increase their visibility against other food restaurants. Already intrigued by digital menu board (DMB) technology, KFC decided a digital adaptation of specific food choices would be an ideal way to draw attention particularly given Hong Kong’s dynamic atmosphere.
With an average selling time of 18 seconds per customer, the digital menus needed to fit the KFC experience and provide a quick, correct and easy-to-understand menu. KFC required comprehensive central control and simple store-level management, able to keep up with the fast pace of multiple daily menu changes.
Most of the fast food outlets are equipped with a 42” plasma screen (several locations have Three or Four screens installed) positioned mainly at or near the counters in the store and driven by Aptech’s digital signage player. The digital content for all locations is developed and managed by Aptech’s technical service team and remotely controlled from the Aptech Network Operations Center (NOC). The content is updated on an average of twice a week or as frequent as necessary for the entire network, selected outlets or sometimes specific individual outlets.
After the successful trial run, the digital menu solution has been rolled out to 65 stores in Hong Kong and Macau.